In 2024, the pharmaceutical sector will undergo a change. Marketing strategies will need to change to meet the needs of the new technology and patient-focused market. Marketing tactics have changed as a result of the explosion of data from wearables, genomics, and electronic health records in recent years.
Read MoreThe healthcare industry has been rapidly evolving, with scientific breakthroughs, technological innovations, and changes to regulations and insurance coverage impacting healthcare advertising services. As a result, healthcare systems, pharmaceutical companies, medical device manufacturers and other industry players face increasing challenges in reaching and engaging with patients and providers.
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